• MBA-Marketing
  • HR
  • IT

An MBA in Marketing has become one of the most desired degrees by both students and employers in recent years. With the shift to digital and online marketing, most businesses now have their own, in-house marketing teams that specialise in bringing traffic and customers to the company. While there are a number of specific areas of marketing (which are explored in the ‘career options’ tab) an MBA in marketing doesn’t limit the degree holder to pursuing marketing careers alone. The skill set can be put towards dozens of other career options, from consulting to entrepreneurial management. However, if you like the sound of taking on a diversified role in an ever-changing landscape, the role of the marketing manager might just be your calling.Job opportunities:Important considerations for any candidate planning a professional MBA in marketing are questions like:What is the scope of MBA marketing? How is an MBA marketing salary? What after MBA in marketing? and the like. If you think that there is no scope of MBA marketing managers in this age of recession! Think again! In these tough times the crying demand of the companies is to increase their sales even more, thus, the scope of MBA marketing only becomes more critical and vital for the survival of the organisation. Thus, there is always a good scope of MBA Marketing even during the times of recession, although an MBA marketing salary might be seemingly lower than during boom times. Career options after MBA marketing:Let us briefly look at the scope of MBA marketing in the context of industries; one can develop a career in sectors ranging from FMCG, Retail, Tourism, Banking, Hospitality, IT and ITeS, Media, PR & Advertising, Consultancy, Market Research etc. Let us briefly look into the different job profiles a candidate can expect after MBA in marketing.Marketing Manager: The marketing manager’s responsibilities focus on servicing and managing an ongoing relationship with existing customers. He utilises his skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position requires intensive knowledge of market research and customer management.Brand Manager: The scope of MBA marketing graduate in Brand management is that he/she is responsible for promotion and positioning activities that include advertising, media, market research activities such as collecting the information about the area of consumers, display brand at target place and the like.Market research analyst: After MBA in marketing can open employment possibilities as a MarketResearch Analyst. Such professionals devise methods and procedures for obtaining the data they need. He is responsible for design, implementation and analysis market and provides support for the development of business strategies and plans for contributing to the business. They design telephone, mail or internet surveys to assess consumer preferences, conduct surveys as personal interviews, going door-to-door, lead focus group discussions, or setting up booths in public places such as shopping malls, analyse data on past sales to predict future sales.Sales Manager: A sales manager is responsible for a multitude of activities like providing effective customer service and Monitoring Schemes in retail trade and distributors and reporting competitor activity, assessing and fixing sales targets, developing and monitoring business development and the like. They appoint distributors and plan sales outlets. The candidates who opt for a sales profile after MBA in marketing require a knack for customer focus and a genuine interest in the problems of customers.Media Planning: It forms an important component of the marketing strategy of any organisation. Media Planning involves designing a plan that shows how advertising time and space in selected media and which vehicles contribute to the achievement of marketing objectives in an advertising campaign. It is a tool that allows the advertiser to select the most appropriate media to communicate the message in sufficient frequency towards the maximum number of potential customers at the lowest cost. Product management: A product manager is responsible for the profitability and market growth of a product line. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. The scope of MBA marketing for is significant as many are often promoted as Director or Manager of a group of products or as Vice President (VP) of marketing.Internet Marketing: This is among the hottest career options for MBA-marketing graduates.Internet marketing has grown to be a massive field worldwide with tremendous opportunities for those who seek to grow in this field. Openings in account management, client relations with internet marketing firms are obvious entry points. Candidates are also finding a lot of openings in vendor management functions of corporations where the key task to select and manage the entire spectrum of internet marketing service providers. For those who still want to delve deeper into this field, working on internet marketing projects comes recommended – there’s a lot to choose from Social media marketing, pay-per-click (PPC) search engine marketing, search engine optimization (SEO), web content writing, article and press release writing and gradually (and with diverse exposure) quickly rising as the Head of Digital Marketing! Salaries initially tend to be on par with industry standard – but once you have gain expertise and experience, higher payouts are in for sure!


Why are MBA professionals in demand?HR professionals are the backbone of any company and play a very crucial role in getting right manpower for the company. Presently, all small and big companies hire HR professionals as they play a significant role in building the culture of the company. A professional in this field handles employee relations, maintains benefits and payroll, makes various HR policies and implements them. In this field there are two types of professionals, one is a specialist and another one is a generalist. Specialist focuses on a special key area and has a specialty in handling issues related to specific areas, whereas generalist is one who handles the entire cycle of HR related issues. While selecting a college for doing an MBA in HR one should always remember that the college offers you the most updated curriculum with a strong industry exposure.Work Profile for MBA in HRAn MBA in HR is much in demand. Students who complete their MBA in Human Resource Management are among the hot choice of recruiters. A candidate can make a career in any sector. Presently, all small and big companies hire HR professionals to deal with the issues related to HR and manage the manpower in the organisation. They play the key role in hiring new talent, making various HR policies, organising various training programmes, etc. They can work as:+Human Resources Clerk +HR Assistant +Recruiter +Training and Development Coordinator +Payroll Specialist +HR GeneralistHuman Resources Manager +Employee Relations Manager +Compensation or Benefit Analyst/Manager +HR Information Systems Manager +Training and Development Manager +Labor Relations Manager +Director of Human Resources +VP of Human ResourcesCareer Opportunities for MBA in HR+Information Technology +Government organizations +Educational Institutes +Media Houses +Newspapers +Hotels and Food Chains +Hospitality Industry +e-Business +Financial Services +Manufacturing Units


As business and the disciplines of information technology (IT) become more and more intertwined, an MBA in IT is becoming an increasingly important qualification for the industry as a whole. IT professionalsBeing able to cross these linguistic boundaries will certainly go a long way towards helping technical specialists progress in their IT careers the added consideration that no matter how strong your technical skills are, theres a whole other suite of soft and business skills necessary for leadership roles.IT jobs account for 13% of new MBA opportunities globally, after growing 8% in 2014. A further 12% growth is expected to follow over 2015.