Department of MBA in Marketing
Innovate Markets • Influence Minds • Inspire Growth
MBA in Marketing
DURATION
2 Years
AFFILIATION
AKTU
APPROVAL
AICTE
INTAKE
60 Seats
Department Overview
The Department of MBA in Marketing at Dr. M.C. Saxena College of Management focuses on delivering industry-oriented education with strong foundations in marketing strategy, consumer behavior, brand management, digital marketing, and sales management.The program combines theoretical knowledge with practical exposure through case studies, live projects, internships, and corporate interactions. With emphasis on strategic marketing, marketing analytics, and leadership development, the department prepares students to become skilled marketing professionals and future-ready leaders in a competitive business environment.
Vision & Mission
Vision: The vision of the MBA in Marketing Department is to become a center of excellence in marketing education by nurturing innovative, ethical, and strategic leaders who can adapt to dynamic market environments and drive sustainable business growth at national and global levels.
Mission: The mission of the department is to deliver industry-oriented marketing education that integrates theoretical knowledge with practical exposure through projects, internships, and corporate interactions. It aims to develop analytical, creative, and strategic thinking skills, strengthen leadership and communication abilities, and promote research, innovation, and digital marketing competencies to prepare students as future-ready marketing professionals.
Placement Highlights
PLACEMENT TABLE
| Company | Students Placed | Highest Package |
|---|---|---|
| ICICI Bank | 200+ | 10 LPA |
| HDFC Bank / HDFC Lif | 100+ | 8 LPA |
| Axis Bank | 50+ | 7 LPA |
| Bajaj Finserv | 100+ | 6 LPA |
| Genpact | 100+ | 6 LPA |
| IBM | 50+ | 5 LPA |
Our Toppers
Industry Academia Interaction
Laboratories
Research & Publications
Journal: Research and Reviews : A Journal of Biotechnology
Indexing: ISSN: 2231-3826
Volume / Issue / Year: Volume: 15 | Issue: 3 | Year: 2025
Author: Mr. Gauav Mishra
This peer-reviewed research investigates the anti-microbial properties of onion peel extracts and their potential application in biotechnology and pharmaceutical development. The study demonstrates promising inhibitory effects against microbial strains and highlights the sustainable utilization of agricultural waste in bioactive compound extraction.
Publisher: Authors Tree Publishing (Authorstree.com)
Certification Type: Published Author Certificate
Author: Mr. Gaurav Mishra
This certificate recognizes Mr. Gaurav Mishra as a Published Author for his academic contribution in the field of biotechnology and enzyme engineering. His book titled “Basics of Enzymes Engineering” is a Non-Fiction academic publication registered with ISBN 978-93-48104-43-4. The work reflects significant scholarly contribution in enzymology, biochemical processes, and industrial biotechnology applications.
Publisher: Authors Tree Publishing (Authorstree.com)
Certification Type: Published Author Certificate
Author: Mr. Gaurav Mishra
This certificate recognizes Mr. Gaurav Mishra as a Published Author for his academic contribution in the field of plant biotechnology. His book titled “Basics of Plant Biotechnology” is a Non-Fiction academic publication registered with ISBN 978-93-48104-88-5. The book covers fundamental concepts of plant tissue culture, genetic modification, molecular breeding, and modern biotechnological applications in agriculture and crop improvement.
Publisher: Authors Tree Publishing (Authorstree.com)
Certification Type: Published Author Certificate
Author: Mr. Gaurav Mishra
This certificate recognizes Mr. Gaurav Mishra as a Published Author for his academic contribution in the field of genetic engineering and biotechnology. His book titled “Basics of Genetics Engineering” is a Non-Fiction academic publication registered with ISBN 978-93-48104-76-2. The book provides foundational knowledge on recombinant DNA technology, gene cloning, molecular tools, and modern genetic modification techniques applied in medical and agricultural biotechnology.
Event Type: International Conference Presentation
Organized By: Department of Computer Science, JECRC University, Jhunjhunu, Rajasthan
Participant Name: Sunil Kumar Rawat
Paper / Topic Title: Supporting Tools for Semantic Web
This certificate recognizes Mr. Sunil Kumar Rawat for presenting a research paper titled “Supporting Tools for Semantic Web” at the International Conference on Emerging Trends in Computer Science and Information Technology (ICETST-2012). The conference was held on 9th–10th April 2012 and organized by the Department of Computer Science at JECRC University, Rajasthan. The presentation highlighted emerging semantic web technologies and tools contributing to advancements in web intelligence and data interoperability.
MBA in Marketing Departmental Club
Brand Builders Club
The Brand Builders Club focuses on developing creativity and strategic thinking in branding and advertising. Members work on live branding projects, campaign design competitions, logo creation, and brand positioning exercises. The club enhances students’ skills in brand communication, storytelling, and market differentiation.
Digital Marketing & Media Club
This club provides hands-on exposure to digital marketing tools and platforms. Students organize workshops on SEO, social media marketing, content creation, Google Ads, and analytics. The club also manages social media campaigns and digital promotions for college events, giving practical industry experience.
Market Research & Analytics Club
The Market Research & Analytics Club promotes data-driven decision-making skills. Members conduct surveys, analyze consumer behavior trends, and prepare research reports. The club organizes case study competitions, data analysis challenges, and training sessions on marketing analytics tools.
Sales & Entrepreneurship Club
This club develops leadership, negotiation, and selling skills among students. It conducts role plays, business pitch competitions, retail simulations, and startup idea presentations. The club encourages entrepreneurial thinking and prepares students for careers in sales, business development, and startups.
Faculty Members
Student Feedback
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